SPONSORSHIP FIFA World Cup

FIFA Worldcup

12. JUNE ~ 13. JULY. 2014

Hyundai began its association with FIFA in 1999, and will maintain to be the top-tier sponsor of FIFA in the product category of an Automotive Official Partner until 2022.
Hyundai will commit and support for all FIFA competitions including next FIFA World Cups, Confederations Cups, Women’s World Cups, U20 and U17 World Cups and so on.

OVERVIEW
AND RESULTS

Hyundai Motor Company, the proud FIFA Partner is looking forward to another successful FIFA World Cup

Hyundai sees football sponsorship as a core element of its marketing strategy and as a key way of connecting between global customers and its brand by supporting sports cultures. Through its football sponsorship, Hyundai aims to position itself as the most impressive automotive brand by delivering the excitement of the planet's most popular game to football fans worldwide. Hyundai remains deeply committed to supporting and furthering the development of the beautiful game.

Ground transportation is critical to the successful staging of an international event like the FIFA World Cup™. A fleet of reliable, safe and comfortable vehicles is absolutely critical to the smooth operation of a large-scale event such as 2010 FIFA World Cup South Africa™. Having proven itself as a dependable partner and vehicle supplier in a number of FIFA competitions Including the 2002, 2006, and 2010 FIFA World Cup™, Hyundai will once again take the opportunity to support the ground transportation for 2014 FIFA World Cup Brazil™.

For the 2010 FIFA World Cup South Africa™, 609 Hyundai passenger cars/vans and 2,800 bus use days will be put at the disposal of FIFA officials, national teams, members of the organizing committee, referees and media representatives. And for the first time in Hyundai FIFA World Cup™ sponsorship history, Hyundai will be providing its own Universe luxury coaches for the upcoming FIFA tournament in right hand drive editions that were specially manufactured for the occasion. The Universe buses will be used for the official transport of the 32 national teams and will be decorated with the national team colours, flags and the winning slogan of the ‘Be There with Hyundai’ competition, Hyundai’s sole and exclusive program.

- Name of Event: 2010 FIFA World Cup South Africa™
- Official Slogan: Ke Nako, Time to Celebrate Humanity
- Participating countries: 32
- Host country: South Africa
- Period: 11 June ~ 11 July 2010
- Number of matches: 64 matches

MARKETING ACTIVITIES

Hyundai Motor Company, the proud FIFA Partner is looking forward
to another successful FIFA World Cup

Hyundai Fan Park

Inspired by previous Hyundai Fan Park staged during the 2002 and 2006 FIFA World Cups, Hyundai is expanding Hyundai Fan Park beyond the host country shores to major football capitals around the world thus further elevating the fun and Hyundai’s visibility. To be staged in the major cities of the qualifying countries, Hyundai Fan Park will convey thrills and excitement to fans worldwide.

Fan of the Match

One of the FIFA World Cup programs that is exclusive to Hyundai, ‘Fan of the Match’ aims to stir up fun and excitement at the match venues by rewarding the most outstanding fans. The fan with the most colourful, zaniest costume will be presented to the crowd on the giant screen on half-time at all Hyundai 38 matches. All 38 ‘Fan of the Match’ winners will automatically be entered into the ‘Fan of the Tournament’ contest at FIFA.com. The winner of the ‘Fan of the Tournament’ will be awarded a valuable prize

Perimeter boards

Perimeter boards (A-boards), installed in all Hyundai 38 matches, will raise the visibility of the the 'Hyundai' logo to unprecedented heights. The average match exposure time as measured during the FIFA 2006 World Cup™ was 12min 51sec delivering a cumulative advertising value estimated at US$7.5 billion for the tournament.

Hyundai Best Young Player Award

Hyundai further leverages its FIFA partnership with the launch of the Hyundai Best Young Player Award (HBYPA) on Dec. 2, 2010. Hyundai is proud to be the exclusive presenter of the HBYPA, a coveted honour recognising the most outstanding FIFA World Cup™performances by footballers under 21 years of age. The trophy is awarded to an exceptional young player who demonstrates skill, creativity, maturity and a positive attitude, making a crucial contribution to their team’s performance and delighting fans with their ability and application.

Online program

Hyundai recognizes the growing importance of the digital domain and has been expanding its worldwide web investments to publicize information about its official partnership with FIFA and improve the quality of the interactive experience with the brand through special programs such as 'Be there with Hyundai' and 'Fan of the Match.' Hyundai created the FIFA World Cup™ micro-site (fifaworldcup.hyundai.com) which offers entertaining yet informative contents including the ultimate quiz and sponsorship history. It also elaborates on the FIFA World Cup™ global marketing program and offers the very latest World Cup news.

Goodwill ball (GWB)

In the run-up to the 2010 FIFA World Cup™ gigantic four-meter high footballs will ignite the hopes and passion of football fans. A total of 32 ‘Goodwill Balls’, one for each of the 32 qualifying countries will embark on national tours to collect the best wishes of the football fans for their national team. Exclusive to Hyundai, the “Goodwill Ball Roadshow” has become a signature event for the company since its inauguration at EURO 2000™. Popular with the fans, the balls have been gathering momentum at the 2002 Korea/Japan and 2006 Germany World Cup™ and EURO 2008™.

Be There With Hyundai

This program focuses maximum utilization and exposure through the national team buses by Hyundai branding. Winning supportive slogans are also branded on the team buses. A total of 55,000 slogans were received and the 32 final slogan winners were invited to watch the FIFA World Cup™. This is one of Hyundai's most effective global program

Value in Kind (VK)

During the 2010 FIFA World Cup tournament, the officials, national teams, members of the organizing committee, referees and media representatives will be transported by Hyundai provided official vehicles. For the first time in Hyundai FIFA World Cup™ sponsorship history, Hyundai is providing Hyundai’s own right hand drive Universe buses especially manufactured for the upcoming tournament. For its TV commercial campaign, Hyundai is entitled to leverage the event's official trademark. The new series of commercial spots will run throughout all markets across the globe before and during the tournament, as well as on giant screens at the stadiums in South Africa.

TV Commercial

For its TV commercial campaign, Hyundai is entitled to leverage the event's official trademark. The new series of commercial spots will run throughout all markets across the globe before and during the tournament, as well as on giant screens at the stadiums in South Africa.

Outdoor advertisement

In order to maximize exposure, Hyundai is taking advantage of the best outdoor advertisement opportunities found in high traffic areas such as airports, city centres and Fan Fest zones within the host country as well as on all other major continents.

SPONSORSHIPS

Hyundai Motor Company, the proud FIFA Partner is
looking forward to another successful FIFA World Cup

Building on one successful FIFA World Cup after another, Hyundai looks forward to maintaining its role to support this great event as a FIFA Partner until 2022. Hyundai began its alliance with FIFA in 1999, when the agreement to sponsor 13 FIFA competitions including the 2002 FIFA World Cup™ Korea/Japan was signed. This agreement was subsequently extended to the 2006 FIFA World Cup Germany™, 2010 FIFA World Cup South Africa™, and 2014 FIFA World Cup Brazil™, In 2010, Hyundai Motor Company has once again extended the agreement with FIFA, to an unprecedented long-term commitment for sponsoring the FIFA World Cup™ in 2018 and 2022. This sponsorship package includes comprehensive rights for all FIFA competitions, including The FIFA Confederation Cup, Women’s World Cup, U20 and U17 World Cups, Beach Soccer World Cup, Interactive World Cup and so on. Hyundai will put its best endeavours to support all FIFA competitions for the efficient transportation operation on a global basis for the next twelve-year period and provide a full range of models to satisfy all requirements.

Main Football Event Sponsors

2011	06.18~07.14	U-17 World Cup (Mexico)
	06.26~07.17	Women’s World Cup (Germany)
	07.29~08.20	U-20 World Cup (Colombia)
	09.01~09.11	Beach Soccer World Cup (Italy)

2010	06.11~07.11	FIFA World Cup (South Africa)
	07.13~08.01	U-20 Women’s World Cup (Germany)
	09.05~09.25	U-17 Women’s World Cup (Trinidad and Tobago)

2009	09.24~10.16	U-20 World Cup (Egypt)
	10.24~11.15	U-17 World Cup (Nigeria)
	11.16~11.22	Beach Soccer World Cup (UAE)

2008	07.17~07.27	Beach Soccer World Cup (France)
	09.30~10.19	Futsal World Cup (Brazil)
	10.28~11.16	U-17 Women’s World Cup (New Zealand)
	11.09~12.07	U-20 Women’s World Cup (Chile)

2007	09.10~09.30	FIFA Women’s World Cup (China)
	06.30~07.22	U-20 World Cup (Canada)
	11.02~11.11	Beach Soccer World Cup (Brazil)
2006	08.17~09.03	FIFA U-20 Women’s World Championship (Russia)
	06.09~07.09	2006 FIFA World Cup (Germany)

2005	12.10	FIFA World Cup Final Draw
	09.16~10.02	FIFA U-17 World Championship
	06.15~06.29	FIFA Confederations Cup (Germany)
	06.10~07.02	FIFA World Youth Championship (Netherlands)

2004	11.21~12.05	Futsal World Championship (Taiwan)
	11.10~11.27	FIFA U-20 Women’s World Championship (Thailand)

2003	01.27~12.19	FIFA World Youth Championship (UAE)
	09.21~10.12	FIFA Women’s World Cup (USA)
	08.13~08.30	FIFA U-17 World Championship (Finland)
	07.17~07.22	FIFA Confederations Cup (France)

2002	05.31~06.30	FIFA World Cup (Korea/Japan)

2001	06.17~07.08	FIFA World Youth Championship (Argentina)
	05.30~06.10	FIFA Confederations Cup (Korea/Japan)
	04	FIFA U-17 World Championship (Trinidad & Tobago)

2000	11	Futsal World Championship (Guatemala)

1999	11	FIFA U-17 World Championship (NewZealand)
	07	FIFA Confederations Cup (Mexico)
	06.19~07.10	FIFA Women’s World Cup (USA)
	04	FIFA World Youth Championship (Nigeria)

GALLERY